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Aesthetics and Style in Strategy

Cattani, Gino / Ferriani, Simone
Aesthetics and Style in Strategy
This book contains an Open Access chapterThis volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

CHF 155.00